THE 6 STAGES OF BUILDING A BRAND
Whether you have a personal brand or looking to implement a major change in your product, having a distinct brand is key to increasing your business value and making a memorable impression on your target audience. When you start the hard work of building your brand, it’s essential to create a strong brand identity worthy of the products you provide.
Who needs a brand, and why?
Whether you have a personal brand or looking to implement a major change in your product, having a distinct brand is key to increasing your business value and making a memorable impression on your target audience. Chef Rosendale explores 4 different brands and how the power of branding leads to a strong identity, increased recognition, and setting yourself apart in a competitive market. A strong brand represents your commitment to your product, your consumers, and your team - so what are you waiting for? Let's get branding.
Finding your voice
Before you decide on branding, you need to reflect on the goals you have for yourself and/or your business. Find your compass, and let it guide you into finding those key words, images, or symbols that will make your brand unique.
Here we are going to talk about all thing's images. What you project into the world is what you will be remembered by, every detail counts! Whether you are documenting dishes or events, creating your own photos, or using personal photos, you will find that images are incredibly instrumental in the success of your goals.
Mood Board and Logo
When it comes to getting your creative juices flowing, creating a mood board is a great place to start. You can create one manually or use digital platforms to create your vision. This will, in turn, act as a source of inspiration when making decisions about the branding of your company, especially the logo.
Creating a Deck
A deck is most useful when you are presenting your product or business in front of clients, peers and stakeholders. It will neatly outline the vision and goals for the brand, financial projections, and the purpose your business/product and brand will serve to its audience.
Web domain, startup costs, purpose, and services offered are all factors to consider when creating a website. It is the gateway to the public and should be considered a marketing and e-commerce tool to increase your company's viability and financial success.