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Being a leader requires having people that choose to follow you. Trust must be established before anyone will make the decision to follow you. Trust doesn't emerge simply because a customer makes a decision to buy something. Trust is not a checklist. Fulfilling all your responsibilities does not create trust.

Trust is a feeling that begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain. You must earn trust by communicating and demostrating that you share the same values and beliefs.